Our Story
There are enough T-shirts in the world that say absolutely nothing. So we decided to make some that do. mi-DONE started with a simple idea: what you wear can say a lot about you, without you having to say a word. Some days you're done pretending, some days you're overthinking everything, some days you're just tired, and some days you're obsessed with your city. Whatever the mood, there's probably a tee for it.
We make oversized, ridiculously wearable T-shirts built around moods, thoughts, cities, sarcasm and all the wonderfully weird things that make us, us. Good fabric, comfortable fits and designs with a point of view. No trying too hard, no following every trend, and definitely no fitting in just because everyone else is. Wear what you feel. Because you're already going to wear a T-shirt. Might as well make it say something.
Our Mission
To make everyday T-shirts a little less ordinary. We create comfortable, well-made pieces that let people wear their moods, thoughts, humour and individuality, without taking themselves, fashion, or life too seriously.
We want to build a brand that gives people permission to wear what feels like them, whether that's loud, sarcastic, understated, chaotic or somewhere in between. Because fashion doesn't always need to tell you who to be. Sometimes, it should simply let you be you.
